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Contents:

Foreword:   R. Gopalakrishnan (Director, Tata Sons Ltd.) xv

Preface xix

Part I: The Promise 1

1.  The Upbeat Promises 3

2.  Gearing Up to Deliver 22

3.  Getting Employees Emotionally Engaged 49

Part II: The Performance 91

Preamble to Part II 93

4.  The Death of Common Sense 97

5.  The Merry-Go-Round 107

6.  Sheer Indifference 114

Part III: The Cultural Schizophrenia 119

Preamble to Part III 121

7.  The Genesis of Cultural Schizophrenia 123

8.  The Force of ‘Numbers’ 127

9.  The Policy Paradox 145

10.  Complaints about Complaint Management 159

11.  Communication Disconnect 179

12.  Outsource Task, Not Responsibility! 191

13.  Knowledge and Training 201

14.  The Defining Gap: Performance 209

15.  The People Factor 227

16.  Culture of Discipline 241

17.  The Postscript to Part III 259

Part IV: Back to Basics 297   

Preamble to Part IV 299

18. Afterthought 303